Sifting Through the Ashes of the 2009 Houston General Election
The voters of
Second, when turnout drops to really low levels, pre-election polls are often badly off the mark. Peter Brown became the anointed frontrunner after a Houston Chronicle Zogby poll showed him with a significant lead over both Parker and Locke. But among the few who showed up at the polls Tuesday, Brown ran fourth behind Roy Morales.
Third, TV advertising ain’t what it used to be in terms of campaign effects. Brown vastly outspent Parker and Locke in this media, and lost to both. Other forms of interpersonal communication have become much more important as voters gather election information from diverse sources.
Fourth, there is no clear front-runner going into the runoff. Parker’s lead is small compared to previous frontrunners as she needs to pick up nearly 20 additional percentage points to win the runoff on December 12th. Locke will require an even higher percentage gain to win in the finals.
Nearly half the General Election voters supported a losing candidate for mayor. Where do they go? I think African American supporters of Peter Brown will gravitate to Gene Locke, and Anglo Brown voters toward Annise Parker without regard to what Mr. Brown does personally. Since there are twice as many white Brown voters compared African American supporters, that nets an advantage for the Controller. But Roy Morales voters may well have a harder time supporting a lesbian contender than a black man backed by much of the business community. Probably a net advantage here for Locke but there is more uncertainly here forecasting movement among Morales voters than is the case with Peter Brown voters.
Another confounding factor could be the intervention of third parties into the runoff contest. I expect Ms. Parker and Mr. Locke will personally run campaigns that avoid personal attacks. I am not at all sure other interested parties that wish to elect or defeat Parker or Locke will abide by this standard. If the runoff turns mean, turnout will likely go up even more than anticipated.
The long first electoral round showed the survivors to be smart, tough competitors with extensive knowledge of the city and its governmental process. Now Annise Parker and Gene Locke will be tested in a 38 day one-on-one competition quite unlike the multi-candidate scramble just concluded. Let the games begin!
Dr. Richard Murray


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